Whether it's content marketing, business copywriting, travel writing, or journalistic pieces, I just can't get enough of storytelling.
The State of the Marketing Arts (and Sciences), According to Ann ...
Ann Handley, Chief Content Officer at MarketingProfs, shares her take on the art, science, and heart of marketing.
Immersion via URL: The Websites Telling Brand Tales
How brands use visual and textual tools to pull their audiences into deeply immersive site experiences.
Earned Media, Irony-Style: What PBR Learned contentmarketing.com
Brands given some street cred can get an unexpected boost, but when hipness reaches a saturation point, sales can fade.